Consumer & Cultural Strategist:
Fashion & Retail
Katie Irving is a strategy leader with 20+ years shaping the future of fashion and retail by translating cultural signals into strategies that set the standard for relevance and growth.
Blending rigor with imagination, Katie builds high-performing teams and partners closely with the C-suite to turn insight into action — helping brands make clearer decisions, align around a vision, and build the future with confidence.
Katie has worked with brands including:
In recent years, Katie has worked with more than 20 apparel brands on best-in-class strategic projects in the following areas:
GROWTH
Identifying new growth categories, regions and/or consumer groups
INNOVATION
Industry-Leading Product Innovation (Functionality, Lifestyle, End-Use)
STRATEGY
Brand Strategy: combining consumer, market and future insights to drive market differentiation
TRANSFORMATION
Retail transformation & long-range planning
Key Services
Cultural Foresight
Primary Research: Quant & Qual
Brand & Product Strategy
Innovation Mapping
Market & Competitive Research
Concept Development and Assortment Architecture
Innovation and Whitespace Mapping
Executive Presentations and Advisory
AI-Enhanced Research and Insight Systems
Recent Projects
Go-To-Market Strategy
US market entry strategy for an international luxury apparel brand.
Consumer Lifestyle & Forecasting
Primary consumer insight and market intelligence driving product innovation.
Concept-to-Customer Process
Re-engineered the concept-to-customer process to drive efficiency and sharper storytelling.
Product Innovation
Multi-year Partnership: Drove industry-leading product innovation by identifying key consumer lifestyle shifts.