Executive Strategist: Whitespace Forecasting & Product Innovation
Katie Irving is an Executive Strategist with two decades of demonstrated success uncovering growth opportunities and driving industry-leading product innovation for global fashion brands & retailers.
Leading the future of forecasting, Katie combines quantitative & qualitative data, consumer insights, market analysis and product expertise to uncover future growth opportunities for the world’s leading brands.
Katie has worked with brands including:
In recent years, Katie has worked with more than 15 apparel brands on best-in-class strategic projects in the following areas:
GROWTH
Identifying new growth categories, regions and/or consumer groups
INNOVATION
Industry-Leading Product Innovation (Functionality, Lifestyle, End-Use)
STRATEGY
Brand Strategy: combining consumer, market and future insights to drive market differentiation
TRANSFORMATION
Retail transformation & long-range planning
Recent Projects
Go-To-Market Strategy
US market entry strategy for an international luxury apparel brand.
Whitespace Forecasting
Driving regional growth in APAC while preserving global brand identity.
Primary Consumer Insights / Archetypes
Data-driven view of the aspirational consumer’s lifestyle, mindset, influences, and behaviors.
Product Innovation
Driving industry-leading product innovation by identifying key consumer lifestyle shifts.