Creative Strategy:
Fashion & Retail
Katie Irving is a creative strategist shaping the future of fashion and retail by translating cultural signals into strategies and stories that set the standard for relevance and growth.
Blending rigor with imagination, Katie builds concepts that inspire teams, captivate audiences, and keep brands ahead of what’s next.
Katie has worked with brands including:
In recent years, Katie has worked with more than 20 apparel brands on best-in-class strategic projects in the following areas:
GROWTH
Identifying new growth categories, regions and/or consumer groups
INNOVATION
Industry-Leading Product Innovation (Functionality, Lifestyle, End-Use)
STRATEGY
Brand Strategy: combining consumer, market and future insights to drive market differentiation
TRANSFORMATION
Retail transformation & long-range planning
Key Services
Cultural Foresight
Creative Strategy and Storytelling
Brand & Product Strategy
Innovation Mapping
Market & Competitive Research
Concept Development and Assortment Architecture
Innovation and Whitespace Mapping
Executive Presentations and Advisory
AI-Enhanced Research and Insight Systems
Recent Projects
Go-To-Market Strategy
US market entry strategy for an international luxury apparel brand.
Whitespace Forecasting
Driving regional growth in APAC while preserving global brand identity.
Primary Consumer Insights / Archetypes
Data-driven view of the aspirational consumer’s lifestyle, mindset, influences, and behaviors.
Product Innovation
Driving industry-leading product innovation by identifying key consumer lifestyle shifts.